Hey everyone, I’m Andrew James… and here are 3 things you need to know about Search Engine Optimization.
If you’ve ever searched for something on Google, you might wonder what makes one site rank number 1, while another is at the bottom of the page.
The truth is that for a local business, ranking at the top of the results is simple, as long as you understand how.
So here are 3 things you need to know about SEO.
First, it’s about RELEVANCE.
Google wants to return the most relevant results for a particular search.
So to help your location show up, make sure you select the right categories in your Google My Business listing.
For example, a Chiropractor should choose Chiropractor, and not “health consultant” or “wellness center”.
Second, it’s about PROXIMITY.
This is all about how close your business is to someone who’s searching.
You can help boost your chances of showing up in Google by making sure your business name, address and phone number are listed on your website, along with the cities and towns in your serviceable area.
Third, it’s about PROMINENCE.
Google says this is how well-known your business is.
It helps to have mentions in articles and blog posts, and listings in local directories.
And those are 3 things you should know about SEO.