By: Andrew James

Businesses that send emails can easily build credibility, start more conversations and generate revenue.

Email marketing is one of the best ways to make sure your message reaches an audience.

So here’s how to get started.

Number 1: Build a list.

Add subscribers by getting people to opt-in on your website.

Offer them an incentive to give you their email in exchange for something, like a discount, a bonus, or an entry into a contest.

Also make it easy for them to unsubscribe if they want.

Number 2: Automate.

Setting up automation can help you schedule and promote your email content ahead of time, which can save you time.

Number 3: Analyze.

It’s important to understand how your readers are consuming your emails.

If you have low open rates, consider writing more compelling subject lines.

Almost half of consumers say they want to get emails from their favorite brands, so use email marketing to connect with more people, and drive more sales.

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